Digital Marketing, Advertising and Public Relations, Minor
Requirements
Five courses (15-16 credit hours) are required for the minor in Digital Marketing, Advertising, and Public Relations. Students must complete three core courses plus two elective IMC courses, at least one of which must be 300 level.
- Transfer students must complete at least three IMC courses (9 credit hours) at Roosevelt, including at least one 300-level IMC course.
- No 100-level courses may count toward the hours required for this minor.
- No pass/fail grades are accepted for this minor.
- All courses for the minor must be completed with a minimum grade of C (not C-) or better.
| Code | Title | Credit Hours |
|---|---|---|
| Required | 3 | |
| IMC PRINCIPLES/BEST PRACTICES | ||
| Choose any two of the Fundamentals courses below. | 6 | |
| FUNDAMENTALS OF PR | ||
| FUNDAMENTALS OF ADVERTISING | ||
| FUNDAMENTALS OF DIGITAL AND SOCIAL MEDIA MARKETING | ||
| Elective course options (choose any two, including at least one at the 300 level) | 6-7 | |
| MEDIA WRITING (4 credit hours) | ||
| MARKETING RESEARCH | ||
| MEDIA RELATIONS | ||
| BRAND MANAGEMENT | ||
| ADVERTISING MEDIA | ||
| CREATIVE MESSAGING: SOCIAL/DIGITAL/TRADITIONAL MEDIA | ||
| MULTICULTURAL MARKETING COMMUNICATIONS | ||
| DIGITAL/SOCIAL MARKETING COMMUNICATIONS | ||
| BRAND STORYTELLING | ||
| CRISIS COMMUNICATION | ||
| INTERNATIONAL MARKETING CULTURES | ||
| INTERNATIONAL IMC STUDY EXPERIENCE | ||
| Total Credit Hours | 15-16 | |