Offered in: Chicago | Schaumburg

Marketing is the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers, and to manage these relationships in ways that benefit the organization and its stakeholders. In essence, the theme of marketing today is to provide products and services that satisfy customers' needs through a coordinated set of activities that also allows the organization to reach its goals. Managing profitable customer relationships is the main goal of marketing today. At Roosevelt, we strive to deliver the best educational experience in the classroom as we strive toward excellence in research.

Marketing courses stress the relationship between the behavioral and social sciences and the marketing concepts employed by an organization. Students completing the Marketing major may expect to gain positions in industry, not-for-profits, retail institutions, advertising agencies or marketing consulting firms. 

Requirements

Six courses (18 credit hours) of upper-level Marketing courses must be completed with grades of C- or higher for the Marketing major, with an average of at least 2.0.

CORE Requirements (General Education)

These quantitative requirements also apply to degrees in the College of Business:

• Students may apply no more than 60 credit hours of 100-level courses toward the degree.
• Students must apply no fewer than 60 credit hours of 200- and 300-level courses toward the degree.
• Students must have at least 18 credit hours (of the 60 credit hours above) at the 300 level.
• Students may transfer in no more than 70 credit hours from community colleges.
• Students must take their final 30 hours at Roosevelt University. Note that some majors have additional requirements for RU hours.
• Students must have a grade point average of 2.0 or higher to graduate. Note that some majors have additional GPA requirements.
• Students may apply no more than 51 hours in the major (BA) or 57 hours in the major (BS)

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First-Year Success is required of freshmen with less than 12 hours in their first semester at RU. Transfer Success is required of all transfer students with less than 90 hours. 

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Ideas across Disciplines is required of all new students with less than 30 hours.  It should be taken in a student’s second semester at Roosevelt. ENG 101 is a prerequisite.  Ideas across Disciplines courses cannot “double-dip” with Humanities or Social Science requirements.

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Experiential Learning courses can “double-dip” with major requirements/electives or any CORE requirement (but cannot “triple-dip” as all three).  Transfer students who enter with 60 or more hours are required to take only 1 Experiential Learning course.  Transfer equivalencies for Experiential Learning courses from other institutions can be evaluated by the Provost’s office and program heads upon request.  

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Grade of C- or better required

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Higher-level mathematics may be substituted for MATH 110 QUANTITATIVE LITERACY.

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Grade of C- or better required in the Math course

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Required for all freshmen.

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 Required for all Business majors other than Transfer students.

Mathematical preparation

Quantitative skills are critical for the academic study of business. This is especially true for accounting and finance majors. For all students, required business classes such as FIN 311 PRINCIPLES OF FINANCE and MGMT 300 OPERATIONS MANAGEMENT are mathematically based. In order to complete the degree on a timely basis, students are required to take mathematical requirements, MATH 110 QUANTITATIVE LITERACY, ECON 234 ELEMENTARY STATISTICS, and any developmental courses required by the RUA) in the first semester and in each following semester until these requirements are completed.

Business requirements

Standards

All Business courses taken by Business majors and minors must be satisfied with a grade of C- or better. A 300-level business elective is substituted for the international perspective course if an international course is in the major. MGMT 380 BUSINESS POLICY AND STRATEGY must be taken at Roosevelt and passed with a grade of C- or higher.

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Grade of C- or better required.

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Fulfills experiential general education requirement.

Total Minimum Credit Hours for BSBA

The last 30 hours of coursework must be completed at Roosevelt University.

Your degree map is a general guide suggesting courses to complete each term on the academic pathway to your degree. It is based on the most current scheduling information from your academic program. Your program’s degree map is reviewed annually and updated as schedules change (although you retain the same course requirements as long as you are continuously enrolled in your degree program).

Always work closely with your academic advisor to understand curriculum requirements and scheduling, as each student’s academic plan can look slightly different.

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Or course towards an optional Minor.

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Satisfies CORE Experiential Learning requirement.

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 Any course at the 300 Level within the discipline.

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Internship (MKTG 398) recommended.

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 One Natural Science course must have a lab.

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 Experiential Learning class must be 200/300 level and satisfies CORE Experiential Learning requirement.