Marketing, BSBA

Requirements

Six courses (18 credit hours) of upper-level Marketing courses must be completed with grades of C- or higher for the Marketing major, with an average of at least 2.0.

Core
MKTG 331PRINCIPLES OF ADVERTISING3
MKTG 386CONSUMER BEHAVIOR3
MKTG 340MARKETING RESEARCH3
MKTG 344MARKETING STRATEGY & PLANNING3
Electives
Two electives in Marketing (MKTG) at the 300 level6
General Education, University Writing Requirement, and Electives
Courses to total 12066
Business Requirements
Complete the Business Requirements36
Total Credit Hours120

CORE Requirements (General Education)

These quantitative requirements also apply to degrees in the College of Business:

  • Students may apply no more than 60 credit hours of 100-level courses toward the degree.
  • Students must apply no fewer than 60 credit hours of 200- and 300-level courses toward the degree.
  • Students must have at least 18 credit hours (of the 60 credit hours above) at the 300 level.
  • Students may transfer in no more than 70 credit hours from community colleges.
  • Students must take their final 30 hours at Roosevelt University. Note that some majors have additional requirements for RU hours.
  • Students must have a grade point average of 2.0 or higher to graduate. Note that some majors have additional GPA requirements.
  • Students may apply no more than 51 hours in the major (BA) or 57 hours in the major (BS)
First Year Success Course or Transfer Success Course
BADM 101INTRODUCTION TO BUSINESS 73
FYS 101FIRST YEAR SUCCESS COURSE 11
or TRS 101 TRANSFER SUCCESS 101
Communication Requirement
ENG 101COMPOSITION I: CRITICAL READING & WRITING 43
ENG 102COMPOSITION II: INTRODUCTION TO ACADEMIC RESEARCH 43
BCOM 301BUSINESS COMMUNICATIONS3
Ideas Across Disciplines
3 credits in coursework categorized as Ideas. 23
Humanities and Fine and Performing Arts
9 credits from the following subject areas: African-American Studies, Art History, English (excluding ENG 101 and ENG 102), History, Languages, Music, Philosophy, Theatre, Speech, and Women's and Gender Studies9
Mathematics
MATH 110QUANTITATIVE LITERACY3
Science
2 Natural Science (including lab)7
Social Sciences
3 Social Sciences (can include ECON 101, ECON 102, ECON 234) 49
Experiential Learning
6 credits from coursework categorized as Experiential Learning 33
FIN 203PERSONAL FINANCE3
Total Credit Hours50
1

First-Year Success is required of freshmen with less than 12 hours in their first semester at RU. Transfer Success is required of all transfer students with less than 90 hours. 

2

Ideas across Disciplines is required of all new students with less than 30 hours.  It should be taken in a student’s second semester at Roosevelt. ENG 101 is a prerequisite.  Ideas across Disciplines courses cannot “double-dip” with Humanities or Social Science requirements.

3

Experiential Learning courses can “double-dip” with major requirements/electives or any CORE requirement (but cannot “triple-dip” as all three).  Transfer students who enter with 60 or more hours are required to take only 1 Experiential Learning course.  Transfer equivalencies for Experiential Learning courses from other institutions can be evaluated by the Provost’s office and program heads upon request.  

4

Grade of C- or better required

5

Higher-level mathematics may be substituted for MATH 110 QUANTITATIVE LITERACY.

6

Grade of C- or better required in the Math course

7

Required for all freshmen.

8

 Required for all Business majors other than Transfer students.

Mathematical preparation

Quantitative skills are critical for the academic study of business. This is especially true for accounting and finance majors. For all students, required business classes such as FIN 311 PRINCIPLES OF FINANCE and MGMT 300 OPERATIONS MANAGEMENT are mathematically based. In order to complete the degree on a timely basis, students are required to take mathematical requirements, MATH 110 QUANTITATIVE LITERACYECON 234 ELEMENTARY STATISTICS, and any developmental courses required by the RUA) in the first semester and in each following semester until these requirements are completed.

Business requirements

Standards

All Business courses taken by Business majors and minors must be satisfied with a grade of C- or better. A 300-level business elective is substituted for the international perspective course if an international course is in the major. MGMT 380 BUSINESS POLICY AND STRATEGY must be taken at Roosevelt and passed with a grade of C- or higher.

Freshman/Sophomore Requirements
ACCT 210INTRODUCTION TO FINANCIAL ACCOUNTING 13
ACCT 211INTRODUCTION TO MANAGERIAL ACCOUNTING 13
BLAW 201BUSINESS LAW I 13
International Perspective
Select one of the following:3
INTERNATIONAL ACCOUNTING
INTERNATIONAL FINANCIAL ANALYSIS
SURVEY OF INTERNATIONAL BUSINESS
INTERNATIONAL MARKETING STRATEGIES
Junior/Senior Requirements
BCOM 301BUSINESS COMMUNICATIONS3
FIN 311PRINCIPLES OF FINANCE 13
INFS 330MANAGEMENT INFORMATION SYSTEMS3
MGMT 300OPERATIONS MANAGEMENT 13
MGMT 308ETHICAL LEADERSHIP AND CORPORATE SOCIAL RESPONSIBILITY3
MGMT 358ORGANIZATIONAL BEHAVIOR 13
MGMT 380BUSINESS POLICY AND STRATEGY 1, 23
MKTG 302PRINCIPLES OF MARKETING 13
Total Credit Hours36
1

Grade of C- or better required.

2

Fulfills experiential general education requirement.

Total Minimum Credit Hours for BSBA

Business or Non-Business Electives16
General Business Requirements36
General Education Requirements50
Major Requirements - minimum of18
Total Credit Hours120

The last 30 hours of coursework must be completed at Roosevelt University.

Your degree map is a general guide suggesting courses to complete each term on the academic pathway to your degree. It is based on the most current scheduling information from your academic program. Your program’s degree map is reviewed annually and updated as schedules change (although you retain the same course requirements as long as you are continuously enrolled in your degree program).

Always work closely with your academic advisor to understand curriculum requirements and scheduling, as each student’s academic plan can look slightly different.

Year 1
FallCredit HoursSpringCredit Hours
FYS 1011ENG 1023
ENG 1013IDEAS ACROSS DISCIPLINES3
BADM 1013ECON 1013
BIOL 111 or 11254Humanities #13
MATH 1103General Elective13
 14 15
Year 2
FallCredit HoursSpringCredit Hours
ACCT 2103ACCT 2113
ECON 1023BCOM 3013
BLAW 2013FIN 2033
PHYSICAL SCIENCE3ECON 2343
HUMANITIES #23HUMANITIES #33
 15 15
Year 3
FallCredit HoursSpringCredit Hours
MGMT 3083FIN 311, MGMT 300, or MKTG 3023
MGMT 3583MKTG 340 (or MKTG 3XX)3
INFS 3303ACCT 337, FIN 354, MGMT 360, or MKTG 3623
HRM 3113Experiential Learning #23
FIN 311, MGMT 300, or MKTG 3023General Elective1
 MKTG 3863
 15 16
Year 4
FallCredit HoursSpringCredit Hours
FIN 311, MGMT 300, or MKTG 3023MGMT 3803
MKTG 340 (or MKTG 3XX)3MKTG 344 (or MKTG 3XX)3
MKTG 3XX3General Elective 13
General Elective 13General Elective 13
General Elective 13MKTG 3863
 15 15
Total Credit Hours 120
1

Or course towards an optional Minor.

2

Satisfies CORE Experiential Learning requirement.

3

 Any course at the 300 Level within the discipline.

4

Internship (MKTG 398) recommended.

5

 One Natural Science course must have a lab.

6

 Experiential Learning class must be 200/300 level and satisfies CORE Experiential Learning requirement.