Marketing, BSBA

Offered in: Chicago | Schaumburg

Marketing is the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers, and to manage these relationships in ways that benefit the organization and its stakeholders. In essence, the theme of marketing today is to provide products and services that satisfy customers' needs through a coordinated set of activities that also allows the organization to reach its goals. Managing profitable customer relationships is the main goal of marketing today. At Roosevelt, we strive to deliver the best educational experience in the classroom as we strive toward excellence in research.

Marketing courses stress the relationship between the behavioral and social sciences and the marketing concepts employed by an organization. Students completing the Marketing major may expect to gain positions in industry, not-for-profits, retail institutions, advertising agencies or marketing consulting firms.

Requirements

Core
MKTG 324SALES MANAGEMENT3
MKTG 331PRINCIPLES OF ADVERTISING3
MKTG 340MARKETING RESEARCH3
MKTG 344MARKETING STRATEGY & PLANNING3
Electives
Two electives in Marketing (MKTG) at the 300 level6
General Education, University Writing Requirement, and Electives
Courses to total 12066
Business Requirements
Complete the Business Requirements36
Total Credit Hours120

General education requirements

For students entering with less than 30 credit hours

One Natural Science course (excluding mathematics and computer science)3
One non-business elective3
Two courses in Fine Arts and/or Humanities6
Two courses in Social and Behavioral sciences (excluding ECON 101, ECON 102, ECON 234)6
ACP 101FIRST YEAR SEMINAR3
ACP 110PRIMARY TEXTS 13
ACP 250GROUNDS FOR CHANGE 13
ECON 101PRINCIPLES OF ECONOMICS I 13
ECON 102PRINCIPLES OF ECONOMICS II 13
ECON 234ELEMENTARY STATISTICS 1, 23
MATH 116FINITE MATHEMATICS 2, 33
MATH 121COLLEGE ALGEBRA 2, 33
University Writing Requirement
Other courses, if necessary, to complete the University Writing Requirement3
ENG 101COMPOSITION I: CRITICAL READING & WRITING3
ENG 102COMPOSITION II: INTRODUCTION TO ACADEMIC RESEARCH3
Total Credit Hours51
1

Grade of C- or better required

2

Higher-level mathematics may be substituted for MATH 116 FINITE MATHEMATICS and MATH 121 COLLEGE ALGEBRA

3

Grade of C- or better required in one of the two required Math courses

Mathematical preparation

Quantitative skills are critical for the academic study of business. This is especially true for accounting and finance majors. For all students, required business classes such as FIN 311 PRINCIPLES OF FINANCE and MGMT 300 OPERATIONS MANAGEMENT are mathematically based. In order to complete the degree on a timely basis, students are required to take mathematical requirements (MATH 116 FINITE MATHEMATICS, MATH 121 COLLEGE ALGEBRA, ECON 234 ELEMENTARY STATISTICS, and any developmental courses required by the RUA) in the first semester and in each following semester until these requirements are completed.

Students entering with 30 to 89 credit hours

All requirements listed above for students entering with less than 30 credit hours must be completed by students entering with 30 to 89 hours with the exception of ACP 101 FIRST YEAR SEMINAR and ACP 110 PRIMARY TEXTS. These courses are replaced by 6 s.h. of non-business electives.

Students entering with 90 credit hours or more

All requirements listed above for students entering with less than 30 credit hours must be completed by students entering with 90 or more credit hours with the exception of ACP 101 FIRST YEAR SEMINAR, ACP 110 PRIMARY TEXTS, and ACP 250 GROUNDS FOR CHANGE (the Roosevelt Grounds for Change course). These courses are replaced by 9 s.h. of non-business electives.

Business requirements

Standards

All Business courses taken by Business majors and minors must be satisfied with a grade of C- or better. A 300-level business elective is substituted for the international perspective course if an international course is in the major. MGMT 380 BUSINESS POLICY AND STRATEGY must be taken at Roosevelt and passed with a grade of C- or higher.

Freshman/Sophomore Requirements
ACCT 210PRINCIPLES OF ACCOUNTING I 13
ACCT 211PRINCIPLES OF ACCOUNTING II 13
BLAW 201BUSINESS LAW I 13
International Perspective
Select one of the following:3
INTERNATIONAL ACCOUNTING
INTERNATIONAL FINANCIAL ANALYSIS
SURVEY OF INTERNATIONAL BUSINESS
INTERNATIONAL MARKETING STRATEGIES
Junior/Senior Requirements
BCOM 301BUSINESS COMMUNICATIONS3
FIN 311PRINCIPLES OF FINANCE 13
INFS 330MANAGEMENT INFORMATION SYSTEMS3
MGMT 300OPERATIONS MANAGEMENT 13
MGMT 308ETHICAL LEADERSHIP AND CORPORATE SOCIAL RESPONSIBILITY3
MGMT 358BEHAVIORAL SCIENCE & ORGANIZATION THEORY 13
MGMT 380BUSINESS POLICY AND STRATEGY 13
MKTG 302PRINCIPLES OF MARKETING 13
Total Credit Hours36
1

Grade of C- or better required.

Total Minimum Credit Hours for BSBA

Business or Non-Business Electives18
General Business Requirements36
General Education Requirements48
Major Requirements - minimum of18
Total Credit Hours120

Students should complete all of the requirements listed below within the first 60 credit hours:

University Writing Requirement
ENG 101COMPOSITION I: CRITICAL READING & WRITING3
ENG 102COMPOSITION II: INTRODUCTION TO ACADEMIC RESEARCH3
Other Courses, if Necessary, to Complete UWR
ACP 101
ACP 110
FIRST YEAR SEMINAR
and PRIMARY TEXTS
6
ACCT 210
ACCT 211
PRINCIPLES OF ACCOUNTING I
and PRINCIPLES OF ACCOUNTING II
6
ECON 101
ECON 102
PRINCIPLES OF ECONOMICS I
and PRINCIPLES OF ECONOMICS II
6
MATH 116FINITE MATHEMATICS3
MATH 121COLLEGE ALGEBRA3
BLAW 201BUSINESS LAW I3
ECON 234ELEMENTARY STATISTICS (OR courses require permission)3
or MATH 217 ELEMENTARY STATISTICS
or PSYC 200 INTRODUCTORY STATISTICS
ACP 250GROUNDS FOR CHANGE3

Students should fulfill the requirements listed below after they have completed 60 semester hours:

BCOM 301BUSINESS COMMUNICATIONS3
MGMT 308ETHICAL LEADERSHIP AND CORPORATE SOCIAL RESPONSIBILITY3
INFS 330MANAGEMENT INFORMATION SYSTEMS3
International Perspective:
Select one of the following: 13
SURVEY OF INTERNATIONAL BUSINESS
INTERNATIONAL ACCOUNTING
INTERNATIONAL FINANCIAL ANALYSIS
INTERNATIONAL MARKETING STRATEGIES
FIN 311PRINCIPLES OF FINANCE3
MGMT 300OPERATIONS MANAGEMENT3
MGMT 358BEHAVIORAL SCIENCE & ORGANIZATION THEORY3
MKTG 302PRINCIPLES OF MARKETING3
MGMT 380BUSINESS POLICY AND STRATEGY 23
All remaining major, required, and elective courses
1

If a student completes an international course in his/her major (such as ACCT 337 for an accounting major), that course counts in the major and an upper-level (300 level) business elective in the core requirements.

2

Must be taken at Roosevelt, preferably in the final semester prior to graduation.

The last 30 hours of coursework must be completed at Roosevelt University.