Integrated Marketing Communications, Minor
Offered in: Chicago
Integrated Marketing Communications is the term for the broad field that includes social and digital marketing, advertising, public relations, promotional marketing, and numerous other forms of persuasive professional communications activities.
A minor in Integrated Marketing Communications is a good complement to any major in business or any area of arts and sciences studies. Students completing the minor in Integrated Marketing Communications will add depth of marketing and business and persuasive communications background to whatever major area they have chosen. IMC courses are offered at the Chicago campus only.
COMM 201 COMMUNICATION IN THE INFO AGE is the prerequisite course for this minor, with a grade of C (not C-) or better.
Five courses (15-16 credit hours) are required for the minor in Integrated Marketing Communications. Students must complete three core requirements plus two elective IMC courses.
- Transfer students must complete at least three IMC courses (9 credit hours) at Roosevelt.
- No 100-level courses may count toward the hours required for this minor.
- No pass/fail grades are accepted for this minor.
- All courses for the minor must be completed with a minimum grade of C (not C-) or better.
|Core Required Courses|
|IMC 202||IMC PRINCIPLES/BEST PRACTICES||3|
|IMC 302||FUNDAMENTALS OF PUBLIC RELATIONS||3|
|IMC 303||FUNDAMENTALS OF ADVERTISING||3|
|Elective Course Options (choose any two)||6-7|
|MEDIA WRITING (4 credit hours)|
|REPUTATION MANAGEMENT (or approved public relations course)|
|ADVERTISING PORTFOLIO I|
|MULTICULTURAL MARKETING COMMUNICATIONS|
|DIGITAL/SOCIAL MARKETING COMMUNICATIONS|
|INTERNATIONAL MARKETING CULTURES|
|INTERNATIONAL IMC STUDY EXPERIENCE|
|Total Credit Hours||15-16|