Integrated Marketing Communications, Minor
Offered in: Chicago
Students can complete a minor in the Digital Marketing, Advertising, and Public Relations program by taking five courses: three required courses plus their choice of two additional electives in Integrated Marketing Communications.
The minor is 15-16 total credit hours, depending on which two courses a student chooses as electives. An internship in the field is an optional course for students in this minor.
COMM 201 COMMUNICATION IN THE INFO AGE is the prerequisite course for this minor, with a grade of C (not C-) or better.
Five courses (15-16 credit hours) are required for the minor in Digital Marketing, Advertising, and Public Relations. Students must complete three core courses plus two elective IMC courses, at least one of which must be 300 level.
- Transfer students must complete at least three IMC courses (9 credit hours) at Roosevelt, including at least one 300-level IMC course.
- No 100-level courses may count toward the hours required for this minor.
- No pass/fail grades are accepted for this minor.
- All courses for the minor must be completed with a minimum grade of C (not C-) or better.
|IMC PRINCIPLES/BEST PRACTICES|
|Choose any two of the Fundamentals courses below.||6|
|FUNDAMENTALS OF PR|
|FUNDAMENTALS OF ADVERTISING|
|FUNDAMENTALS OF DIGITAL AND SOCIAL MEDIA MARKETING|
|Elective course options (choose any two, including at least one at the 300 level)||6-7|
|MEDIA WRITING (4 credit hours)|
|ADVERTISING PORTFOLIO I|
|MULTICULTURAL MARKETING COMMUNICATIONS|
|DIGITAL/SOCIAL MARKETING COMMUNICATIONS|
|INTERNATIONAL MARKETING CULTURES|
|INTERNATIONAL IMC STUDY EXPERIENCE|
|Total Credit Hours||15-16|