Integrated Marketing Communications, Minor
Offered in: Chicago
The Department of Communication offers three majors and four minors targeted toward careers or advanced study in the media professions— journalism, integrated marketing communications (advertising and public relations) and media studies.
Integrated Marketing Communications is the term for the broad field that includes advertising, public relations, promotional marketing, and numerous other forms of persuasive professional communications activities. A minor in Integrated Marketing Communications would be a good complement to any major in business or any area of arts and sciences studies. Students completing the minor in Integrated Marketing Communications will add depth of marketing and business and persuassive communications background to whatever major area they have chosen. Courses are offered for the IMC program at the Chicago campus only.
Five courses (15-16 credit hours) are required for the minor in Integrated Marketing Communications. Students must complete three core requirements plus two elective IMC courses.
- Transfer students must complete at least three IMC courses (9 credit hours) at Roosevelt.
- No 100-level courses may count toward the hours required for this minor.
- No Pass/Fail grades are accepted for this minor.
- All courses for the minor must be completed with a minimum grade of C (not C-) or better.
|Core Required Courses|
|IMC 202||IMC PRINCIPLES/BEST PRACTICES||3|
|IMC 302||FUNDAMENTALS OF PUBLIC RELATIONS||3|
|IMC 303||FUNDAMENTALS OF ADVERTISING||3|
|Elective Course Options (choose any two)||6-7|
|ADVERTISING PORTFOLIO I|
|MULTICULTURAL MARKETING COMMUNICATIONS|
|DIGITAL/SOCIAL MARKETING COMMUNICATIONS|
|INTERNATIONAL MARKETING CULTURES: CHINA|
|INTERNATIONAL IMC STUDY EXPERIENCE|
|Total Credit Hours||15-16|