Integrated Marketing Communications, Minor

Offered in: Chicago

The Department of Communication offers three majors and four minors targeted toward careers or advanced study in the media professions— journalism, integrated marketing communications (advertising and public relations) and media studies.

Integrated Marketing Communications is the term for the broad field that includes advertising, public relations, promotional marketing, and numerous other forms of persuasive professional communications activities. A minor in Integrated Marketing Communications would be a good complement to any major in business or any area of arts and sciences studies. Students completing the minor in Integrated Marketing Communications will add depth of marketing and business and persuassive communications background to whatever major area they have chosen. Courses are offered for the IMC program at the Chicago campus only.

Prerequisites

COMM 201 COMMUNICATION IN THE INFO AGE (formerly JOUR 201 COMMUNICATION IN THE INFORMATION AGE) is the prerequisite course for this minor (grade C or better).

Requirements

Five courses (15-16 credit hours) are required for the minor in Integrated Marketing Communications. Students must complete three core requirements plus two elective IMC courses.

  • Transfer students must complete at least three IMC courses (9 credit hours) at Roosevelt.
  • No 100-level courses may count toward the hours required for this minor.
  • No Pass/Fail grades are accepted for this minor.
  • All courses for the minor must be completed with a minimum grade of C (not C-) or better.
Core Required Courses
IMC 202IMC PRINCIPLES/BEST PRACTICES3
IMC 302FUNDAMENTALS OF PUBLIC RELATIONS3
IMC 303FUNDAMENTALS OF ADVERTISING3
Elective Course Options (choose any two)6-7
MEDIA WRITING
IMC RESEARCH
VISUAL COMMUNICATION
MEDIA RELATIONS
REPUTATION MANAGEMENT
BRAND MANAGEMENT
ADVERTISING MEDIA
ADVERTISING PORTFOLIO I
MULTICULTURAL MARKETING COMMUNICATIONS
DIGITAL/SOCIAL MARKETING COMMUNICATIONS
CRISIS COMMUNICATION
INTERNATIONAL MARKETING CULTURES: CHINA
INTERNATIONAL IMC STUDY EXPERIENCE
Total Credit Hours15-16