Integrated Marketing Communications, BA

Offered in: Chicago

The Department of Communication offers three majors and four minors targeted toward careers or advanced study in the media professions— journalism, integrated marketing communications (advertising and public relations) and media studies.

Integrated Marketing Communications is the term for the broad field that includes advertising, public relations, promotional marketing, and numerous other forms of persuasive professional communications activities. Students majoring in Integrated Marketing Communications are prepared for entry-level work in any area of the broad field. IMC students have the option to choose one of three concentrations—public relations, advertising management, or advertising creative—or to follow a general IMC curriculum, without a concentration. Courses are offered for the IMC program at the Chicago campus only.

Roosevelt’s faculty in Integrated Marketing Communications is unlike any other. Every one of them has distinguished academic credentials. Every one of them is a teacher, first and foremost. And every one of them has had a successful career in the IMC business with responsibility for building and managing major-brand communications activities. The Roosevelt IMC faculty designed this curriculum. They bring their work experiences to bear in every class, keeping the courses up-to-date and in-step with new developments in this constantly evolving field.

Integrated Marketing Communications majors are encouraged to pursue a minor in related and complementary fields, for example: Journalism or Media Studies or in one of the social science fields like Psychology or  Sociology

Prerequisites

In order to begin an IMC major, all students must complete COMM 201 COMMUNICATION IN THE INFO AGE (formerly JOUR 201 COMMUNICATION IN THE INFORMATION AGE) or its equivalent with a grade of C or better. Transfer students must complete at least eight of their IMC courses (24 credit hours) at Roosevelt.

Requirements

Students will complete a total of 12 courses (37 credit hours) for the major in Integrated Marketing Communications including eight core courses and four electives. Students may choose electives in one of the specialized concentrations as listed below, or choose a variety of electives for a more generalized (non-concentration) IMC curriculum.

  • All students in this major are required to complete a professional internship work experience in the field, IMC 399 Internship in IMC.
  • All students in this major are required to complete a capstone requirement, IMC 347 IMC Campaigns. This is a team project course in which students work to solve a marketing communications problem for a client and then present their team recommendations to the client.
  • Transfer students must complete eight IMC courses (24 credit hours) at Roosevelt.
  • No 100-level courses may count toward the hours required for this major.
  • No Pass/Fail grades are accepted for this major.
  • All courses for the major must be completed with a minimum grade of C (not C-) or better.
  • Students in this major must maintain at least a B- grade point average (2.67 or higher GPA).
Core
IMC 202IMC PRINCIPLES/BEST PRACTICES3
IMC 220MEDIA WRITING4
IMC 240IMC RESEARCH3
IMC 302FUNDAMENTALS OF PUBLIC RELATIONS3
IMC 303FUNDAMENTALS OF ADVERTISING3
IMC 347IMC CAMPAIGNS3
IMC 363LAW AND ETHICS3
IMC 399INTERNSHIP IN IMC3
Electives
Four courses at the 200 or 300 level in IMC, JOUR or MED (may be an area of concentration)12
General Education, University Writing Requirement, and Electives
Courses to total 12083
Total Credit Hours120

Specified Electives for Concentrations

Advertising Creative

IMC 349ADVERTISING PORTFOLIO I3
IMC 350ADVERTISING PORTFOLIO II3
Total Credit Hours6

Advertising Management

IMC 344BRAND MANAGEMENT3
IMC 345ADVERTISING MEDIA3
Total Credit Hours6

Public Relations

IMC 340MEDIA RELATIONS3
IMC 343REPUTATION MANAGEMENT3
Total Credit Hours6

General Education Requirements

Academic Communities of Practice
ACP 101FIRST YEAR SEMINAR 13
ACP 110PRIMARY TEXTS3
ACP 250GROUNDS FOR CHANGE3
English Composition 2
ENG 101COMPOSITION I: CRITICAL READING & WRITING3
ENG 102COMPOSITION II: INTRODUCTION TO ACADEMIC RESEARCH3
Humanities
Select 9 credits from the following subject areas: African-American Studies, Art History, English (excluding ENG 101 and ENG 102), History, Languages, Music, Philosophy, Theatre, Speech and Women's and Gender Studies9
Mathematics
MATH 110QUANTITATIVE LITERACY (or above) 33
Non-Western requirement
Non-Western course (can be used for Humanities or Social Sciences general education requirements)3
RU mission-related course 2
LIBS 201WRITING SOCIAL JUSTICE3
Science
One biological science and one physical science required (at least one must be a four-hour lab (not applicable for science majors)7-8
Social Sciences
Select 9 credits from the following subject areas: African-American Studies, Anthropology, Economics, History, Journalism, Philosophy, Political Science, Psychology, Sociology and Women's and Gender Studies9
Total Credit Hours49-50
1

Required for students who enter RU with fewer than 12 credit hours

2

Minimum grade of C- required

3

Math, Computer Science & Technology, and Science majors have different requirements--see advisor

These quantitative requirements also apply to degrees in the College of Arts and Sciences:

  • Students may apply no more than 60 credit hours of 100-level courses toward the degree.
  • Students must apply no fewer than 60 credit hours of 200- and 300-level courses toward the degree.
  • Students must have at least 18 credit hours (of the 60 credit hours above) at the 300 level.
  • Students may transfer in no more than 66 credit hours from community colleges.
  • Students must take their final 30 hours at Roosevelt University. Note that some majors have additional requirements for RU hours.
  • Students must have a grade point average of 2.0 or higher to graduate. Note that some majors have additional GPA requirements.
  • Students must have a minimum of 90 hours in Arts and Sciences.
  • Students may apply no more than 51 hours in the major (BA) or 57 hours in the major (BS)