Integrated Marketing Communications, BA
Offered in: Chicago
The Department of Communication offers three majors and four minors targeted toward careers or advanced study in the media professions— journalism, integrated marketing communications (advertising and public relations) and media studies.
Integrated Marketing Communications is the term for the broad field that includes advertising, public relations, promotional marketing, and numerous other forms of persuasive professional communications activities. Students majoring in Integrated Marketing Communications are prepared for entry-level work in any area of the broad field. IMC students have the option to choose one of three concentrations—public relations, advertising management, or advertising creative—or to follow a general IMC curriculum, without a concentration. Courses are offered for the IMC program at the Chicago campus only.
Roosevelt’s faculty in Integrated Marketing Communications is unlike any other. Every one of them has distinguished academic credentials. Every one of them is a teacher, first and foremost. And every one of them has had a successful career in the IMC business with responsibility for building and managing major-brand communications activities. The Roosevelt IMC faculty designed this curriculum. They bring their work experiences to bear in every class, keeping the courses up-to-date and in-step with new developments in this constantly evolving field.
Integrated Marketing Communications majors are encouraged to pursue a minor in related and complementary fields, for example: Journalism or Media Studies or in one of the social science fields like Psychology or Sociology
In order to begin an IMC major, all students must complete COMM 201 COMMUNICATION IN THE INFO AGE (formerly JOUR 201 COMMUNICATION IN THE INFORMATION AGE) or its equivalent with a grade of C or better. Transfer students must complete at least eight of their IMC courses (24 credit hours) at Roosevelt.
Students will complete a total of 12 courses (37 credit hours) for the major in Integrated Marketing Communications including eight core courses and four electives. Students may choose electives in one of the specialized concentrations as listed below, or choose a variety of electives for a more generalized (non-concentration) IMC curriculum.
- All students in this major are required to complete a professional internship work experience in the field, IMC 399 Internship in IMC.
- All students in this major are required to complete a capstone requirement, IMC 347 IMC Campaigns. This is a team project course in which students work to solve a marketing communications problem for a client and then present their team recommendations to the client.
- Transfer students must complete eight IMC courses (24 credit hours) at Roosevelt.
- No 100-level courses may count toward the hours required for this major.
- No Pass/Fail grades are accepted for this major.
- All courses for the major must be completed with a minimum grade of C (not C-) or better.
- Students in this major must maintain at least a B- grade point average (2.67 or higher GPA).
|IMC 202||IMC PRINCIPLES/BEST PRACTICES||3|
|IMC 220||MEDIA WRITING||4|
|IMC 240||IMC RESEARCH||3|
|IMC 302||FUNDAMENTALS OF PUBLIC RELATIONS||3|
|IMC 303||FUNDAMENTALS OF ADVERTISING||3|
|IMC 347||IMC CAMPAIGNS||3|
|IMC 363||LAW AND ETHICS||3|
|IMC 399||INTERNSHIP IN IMC||3|
|Four courses at the 200 or 300 level in IMC, JOUR or MED (may be an area of concentration)||12|
|General Education, University Writing Requirement, and Electives|
|Courses to total 120||83|
|Total Credit Hours||120|
Specified Electives for Concentrations
|IMC 349||ADVERTISING PORTFOLIO I||3|
|IMC 350||ADVERTISING PORTFOLIO II||3|
|Total Credit Hours||6|
|IMC 344||BRAND MANAGEMENT||3|
|IMC 345||ADVERTISING MEDIA||3|
|Total Credit Hours||6|
|IMC 340||MEDIA RELATIONS||3|
|IMC 343||REPUTATION MANAGEMENT||3|
|Total Credit Hours||6|
General Education Requirements
|Academic Communities of Practice|
|ACP 101||FIRST YEAR SEMINAR 1||3|
|ACP 110||PRIMARY TEXTS||3|
|ACP 250||GROUNDS FOR CHANGE||3|
|English Composition 2|
|ENG 101||COMPOSITION I: CRITICAL READING & WRITING||3|
|ENG 102||COMPOSITION II: INTRODUCTION TO ACADEMIC RESEARCH||3|
|Select 9 credits from the following subject areas: African-American Studies, Art History, English (excluding ENG 101 and ENG 102), History, Languages, Music, Philosophy, Theatre, Speech and Women's and Gender Studies||9|
|MATH 110||QUANTITATIVE LITERACY (or above) 3||3|
|Non-Western course (can be used for Humanities or Social Sciences general education requirements)||3|
|RU mission-related course 2|
|LIBS 201||WRITING SOCIAL JUSTICE||3|
|One biological science and one physical science required (at least one must be a four-hour lab (not applicable for science majors)||7-8|
|Select 9 credits from the following subject areas: African-American Studies, Anthropology, Economics, History, Journalism, Philosophy, Political Science, Psychology, Sociology and Women's and Gender Studies||9|
|Total Credit Hours||49-50|
Required for students who enter RU with fewer than 12 credit hours
Minimum grade of C- required
Math, Computer Science & Technology, and Science majors have different requirements--see advisor
These quantitative requirements also apply to degrees in the College of Arts and Sciences:
- Students may apply no more than 60 credit hours of 100-level courses toward the degree.
- Students must apply no fewer than 60 credit hours of 200- and 300-level courses toward the degree.
- Students must have at least 18 credit hours (of the 60 credit hours above) at the 300 level.
- Students may transfer in no more than 66 credit hours from community colleges.
- Students must take their final 30 hours at Roosevelt University. Note that some majors have additional requirements for RU hours.
- Students must have a grade point average of 2.0 or higher to graduate. Note that some majors have additional GPA requirements.
- Students must have a minimum of 90 hours in Arts and Sciences.
- Students may apply no more than 51 hours in the major (BA) or 57 hours in the major (BS)