INTEGRATED MARKETING COMM (IMC)

IMC 401 - BRAND MARKETING AND COMMUNICATIONS

The principles and practices of marketing in a broad sense and marketing communications within the context of marketing organizations. Communications applications in new product development, pricing theory, and distribution channel strategies. Includes a module on quantitative methods in marketing analysis and decision-making. (3)

Credits: 3

Course Notes: MSIMC Majors only. No MBA students.

IMC 409 - METHODS OF IMC

The use of marketing communications concepts and processes to build stronger brand relationships. An idea-centric model for the integration of marketing and communication to deliver customer-focused solutions. The marketing communication methods of advertising, public relations, sales promotion, direct response, personal sales, events, sponsorships, and customer service.

Credits: 3

Prerequisites: IMC 401 (may be taken concurrently) or MKTG 406 (may be taken concurrently)

Course Notes: Prereq can be taken concurrently. Consent required for MBA, majors.

IMC 440 - MARKETING COMMUNICATIONS RESEARCH

The importance of marketing information to the strategic decision-making process. Focus on research tools and techniques in marketing communications: product research, competitive analysis, audience and segmentation research, communications testing and media research. Emphasis on design, implementation, analysis and reporting of market research studies.

Credits: 3

Prerequisites: IMC 401 (may be taken concurrently) and IMC 409 (may be taken concurrently)

Course Notes: IMC 401 and IMC 409 minimum grade B- required for, continuation in MSIMC program.

IMC 443 - PRINCIPLES OF IMC MEDIA PLANNING

Applications in media planning for IMC. Media planning process from objectives and strategies to tactics, budgeting, and plan execution. Media selling, media buying, and using syndicated media research.

Credits: 3

Prerequisites: IMC 446 (may be taken concurrently)

Course Notes: No more than one principles elective may be taken, concurrently with IMC 446.

IMC 444 - NEWSLETTER PUBLISHING

Audience research, budget planning, and production overview for print and online newsletters, whether they are journalistic entities, promotional arms of business, or adjuncts to organizations.

Credits: 3

Prerequisites: IMC 446

IMC 446 - BRAND PLANNING AND MESSAGE STRATEGY

Examination and execution of creative communication strategies from market analysis and value propositions to brand attributes and target segmentation. Marketing communication messages from concept and copy platforms to written completion. Emphasis on identifying goals and objectives, trends and tactics, and working towards the "big idea.

Credits: 3

Prerequisites: (IMC 401 or MKTG 406) and IMC 409

Course Notes: Consent required for MBA majors.

IMC 447 - IMC CREATIVE CAMPAIGNS

Overview of the visual arts in marketing communication. Fundamentals of brand identity and image, including print, broadcast, collateral, and web. Each student will be expected to demonstrate core competencies in creative decision-making in brand marketing.

Credits: 3

Prerequisites: IMC 446

IMC 448 - WRITING FOR NEWSLETTERS

Skills course focused on information gathering and writing for newsletters.

Credits: 3

Prerequisites: IMC 446

IMC 450 - PRINCIPLES OF DIRECT DATABASE MARKETING COMMUNICATIONS

Development and management of direct marketing programs. Strategic business planning; development of the offer; merchandising selection; mailing lists and media selection; creating and producing direct marketing packages, catalogs, and print advertising. Establishing budgets, research and market testing.

Credits: 3

Prerequisites: IMC 446 (may be taken concurrently)

Course Notes: No more than one principles elective may be taken, concurrently with IMC 446.

IMC 452 - IMC ETHICS AND SOCIETY

Examination of manipulative techniques beyond appropriate persuasion related to IMC activities. Development and identification of marketplace attitudes on ethics; frameworks for decision making; case studies of marketing campaigns in business and politics; ethical issues emerging from new technologies applied in IMC.

Credits: 3

Prerequisites: IMC 401 (may be taken concurrently) and IMC 409 (may be taken concurrently)

Course Notes: Prereqs may be taken concurrently. IMC and minimum grade, B- required for continuation in MSIMC program.

IMC 453 - MULTICULTURAL MARKETING COMMUNICATION

Issues of globalism and domestic cultural diversity and their impact on IMC values. Focus on values, behaviors, and underlying assumptions related to verbal and visual communications strategies. Case studies of IMC campaigns directed towards culturally specific domestic and international audiences.

Credits: 3

Prerequisites: IMC 401 (may be taken concurrently) and IMC 409 (may be taken concurrently)

Course Notes: Prereqs may be taken concurrently. IMC 401 and 409 minimum, grade B-required for continuation in MSIMC program.

IMC 454 - PUBLICATION DESIGN

Theories of design and practical experience with creating layout and using photos and art in newspapers, magazines, newsletters, online publications. Students use InDesign software for hands-on layout exercises.

Credits: 3

Prerequisites: IMC 446

IMC 457 - MAGAZINE PRODUCTION

Research, writing, design, and production of magazine. Students learn the use of Adobe InDesign for page layout and creation of a magazine prototype.

Credits: 3

Prerequisites: IMC 446

IMC 460 - PRINCIPLES OF ACCOUNT PLANNING

Creating marketing communications requires insights about the consumer insights often unavailable through classical quantitative research techniques. Class covers: consumer decision-making behavior, long-term branding strategies, qualitative research techniques, and the kind of executional strategy skills normally associated with a Creative Director.

Credits: 3

Prerequisites: IMC 446 and IMC 440

IMC 461 - PRINCIPLES OF CRM

The strategy of CRM. Topics include technologies (for marketing comunications, not IT profesionals); data-mining for CRM applications, salesforce automation, marketing optimization, digital aids to customer service, business intelligence and product personalization.

Credits: 3

Prerequisites: IMC 446 (may be taken concurrently)

Course Notes: No more than one principles elective may be taken, concurrently with IMC 446.

IMC 462 - MARKETING COMMUNICATIONS VIA SOCIAL MEDIA

An exploration of Social Media (Facebook, MySpace, Twitter blogs, chat, and more) and their ever increasing role within the communications landscape. A mix of lectures, readings, presentations by Social Media practitioners, and analyses of a wide range of corporate Social Media participation, leading to student efforts to incorporate Social Media into a fully Integrated Marketing Communications program.

Credits: 3

Prerequisites: IMC 446

IMC 471 - PRINCIPLES OF PUBLIC RELATIONS

Strategic functions and tactics of public relations. Models of creative thinking and problem-solving applied to the domains of public relations including media relations, community and member relations, investor relations, consumer relations, public affairs, and crisis communication. Skills in practical analysis and development of materials to generate reaction and support from targeted audiences.

Credits: 3

Prerequisites: IMC 446 (may be taken concurrently)

Course Notes: No more than one principles elective may be taken, concurrently with IMC 446.

IMC 472 - PROMOTIONAL MARKETING

Strategic approaches and tactical planning for applications in consumer and trade sales promotions. Business-to-business and business-to-consumer promotions techniques, including price deals, sampling, event sponsorship and shows, sweepstakes and contests, product placements, and tie-in partnerships.

Credits: 3

Prerequisites: IMC 446 (may be taken concurrently)

Course Notes: No more than one principles elective may be taken, concurrently with IMC 446.

IMC 474 - CRISIS COMMUNICATION

Course focuses on understanding the variety of crises that threaten and affect organizations and/or brands and the integrated activities that organizations employ to address and minimize crises; understanding the life cycle of crises as well as strategies and tactics; gaining familiarity with stakeholders and methods used to offset threatening activity.

Credits: 3

Prerequisites: IMC 446 and IMC 471

IMC 480 - IMC CAMPAIGN PLANNING

Capstone course in which students develop a complete IMC plan on a specific product or service. Focus on each element of the plan, covering the full content of the core program. Instructor provides counsel to student teams.

Credits: 3

Prerequisites: IMC 446

Course Notes: All required IMC courses plus three principles courses.

IMC 481 - INTERNATIONAL MARKETING CULTURES: CHINA

Course consists of a 12-14-day study excursion abroad. Students will engage in a focused, intensive, university- and culturally-based learning experience. Participate in lectures/ discussions conducted both by RU and host-institution faculty, make site visits to a specific businesses/organizations, the agencies providing its marketing communications services, and other relevant locations to examine the character and scope of consumers and IMC practices in the featured country.

Credits: 3

Attributes: Travel Based Study

Prerequisites: IMC 401 or MKTG 406

Course Notes: Faculty-led International Travel.

IMC 486 - LEADING EDGE OF MARKETING COMMUNICATION

Designed to enhance student preparation for careers in various Media Marketing and IMC fields. This two-week summer intensive course includes one week of travel to meet with leading IMC professionals in New York followed by one week of in-class group work developing brand engagement programs using leading edge marketing communications tools and techniques.

Credits: 3

Attributes: Travel Based Study

Prerequisites: IMC 409 or MKTG 406

Course Notes: This is a faculty-led travel course., Click red CRN for detailed course description.

IMC 489 - PRINCIPLES OF INTERNET MCOM

Case studies expose the theory and practice behind current web, intranet, and interactive marketing strategies. All tools and techniques of this and other emerging technologies. Hands-on experience with computer applications. Internet and Intranet applications, fundamentals of web site design, and multimedia presentations.

Credits: 3

Prerequisites: IMC 446 (may be taken concurrently)

Course Notes: No more than one principles elective may be taken, concurrently with IMC 446.

IMC 490 - TOPICS IN MCOM

This is a special topics class dealing with specialty practice fields of marketing communications. Topics to be offered in any particular semester may include areas such as Green Marketing, Cause Marketing, Sports Marketing, Health Care Marketing, or Non-Profit Marketing. For a specific course description, click the link for the Course Reference Number.

Credits: 3

Prerequisites: IMC 446

IMC 491 - INTERNATIONAL IMC STUDY EXP

“This is a faculty-led international study trip to France over spring break week March 4-14. There are four required Friday afternoon class meetings on campus 1/22, 2/12, 3/25, and 4/29, plus the trip over spring break week. The cost of the trip including roundtrip airfare between Chicago and Paris is estimated at $3820; the final cost may increase depending on changes in monetary exchange rates. Students must complete an application in the Office of International Programs before registering for the class. Applications are due with a $200 deposit on or before November 30, 2015. Please contact Justin Osadjan at josadjan@roosevelt.edu.”

Credits: 3

Attributes: Travel Based Study, Transformational Service Learning

Prerequisites: (IMC 401 or MKTG 406) and IMC 409 and IMC 453 (may be taken concurrently)

Course Notes: Click red CRN for details on this, International travel course

IMC 493 - PRACTICUM

On-the-job independent study for students employed full-time in marketing communications. Requirements include a paper that is either an assessment of the student's employment position or a report on a special communications project assigned by the student's employer.

Credits: 3

Course Notes: Completion of 6 required courses and consent of designated, faculty supervisor

IMC 495 - INDEPENDENT STUDY

Credits: 1-3

Prerequisites: IMC 446

IMC 499 - GRADUATE INTERNSHIP

Advanced inservice training with a marketing or media organization. A minimum of 15 hours per week for l5 weeks or equivalent must be spent with the employer. Requirements include a written assessment of the internship experience.

Credits: 3

Attributes: Transformational Service Learning

Prerequisites: IMC 446 (may be taken concurrently)

Course Notes: Completion of six IMC courses and consent of designated, faculty supervisor.

IMC 499P - IMC INTERNSHIP PREP

Chair approval required. This course is designed for students preparing to take the internship class for full credit. Subject to approval, students may take this course leading into a standard 3-credit internship.

Credits: 0

Course Notes: 6 MSIMC courses.

IMC 499Y - INTERNSHIP CONTINUATION

Students must register for IMC 499Y when their internship extends beyond the end of the term of original registration. IMC 499Y is also available as a "zero-credit internship" option for students who do not need to earn internship credit.

Credits: 0

Prerequisites: IMC 499