Integrated Marketing Communications, MSIMC
Offered in: Chicago
The graduate program in Integrated Marketing Communications is designed for students seeking careers with or wishing to advance careers with marketers, advertising agencies, direct marketing organizations, public relations firms, and the media. For more information about this program, visit the program website.
The IMC program is designed to allow students optimum flexibility in scheduling classes. A full schedule is offered each fall and spring, including required courses and a selection of Principles Courses and general electives. Students may choose to pursue the program full time or part time, according to their needs. This program allows new students to begin in either fall or spring terms.
Admission to the Integrated Marketing Communications program depends on previous academic success and work experience. Any admission with a grade point average below 3.0 will be probationary, requiring grades of B or higher in the first two courses and a first-semester grade point average of 3.0 or higher.
Domestic applicants with a bachelor's degree from a regionally accredited college or university and a grade point average of 3.0 (on a 4.0 scale) or higher, or a graduate degree in any discipline, will be granted unconditional admission. If the grade point average is between 2.7 and 3.0, probationary admission will be given and enrollment limited to two courses for the first term.
Appeals after denial. If the grade point average is below 2.7, the applicant may appeal an admission denial by submitting a letter with a detailed work history, three letters of recommendation (employers, faculty, etc.), an essay explaining career interests and objectives in the field of integrated marketing communications, and writing samples. The applicant also may be asked to submit the results of the Graduate Record Exam (GRE). All material should be submitted to Graduate Admission, which will forward the materials and the student's transcript to the department's faculty for review. If the appeal is approved, the student will be admitted on probation.
International students. International students for whom English is not the first language must submit transcripts of college work, results of the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS). The department recommends that international students also take the Roosevelt University English Language Program placement test before beginning graduate courses. Admission is based on a combination of these measures. In some cases, the faculty may require further evidence of English composition and/or mathematics skills. Students with deficiencies in these skills may be required to take designated undergraduate courses prior to admission. English Language Program courses that are required to begin the degree are not counted toward the IMC hours required for the degree.
Graduate students must complete all program requirements, including required undergraduate or English Language Program courses, with an overall grade point average of B (3.0) or higher. No grade below C- can be counted for graduate credit and no more than 6 credit hours of C grades may be counted toward the total credits accepted for the master's degree. Although a grade of C is acceptable within the stated guidelines, this indicates work below the level expected of graduate students.
Foundational courses. IMC 401 BRAND MARKETING AND COMMUNICATIONS, IMC 409 METHODS OF IMC, andIMC 446 BRAND PLANNING AND MESSAGE STRATEGY are designated “foundational courses,” meaning that the program builds off what is learned in these courses. A student who receives a grade of C+ or lower in IMC 401 BRAND MARKETING AND COMMUNICATIONS orIMC 409 METHODS OF IMC will be dismissed from the program. A student who receives a grade of C+ or lower in IMC 446 BRAND PLANNING AND MESSAGE STRATEGY will be required to repeat the course in the next term or the next time it is offered before being allowed to continue in the program. A graduate course can only be repeated once; no more than two courses can be repeated in graduate studies.
Probationary admission. A student admitted on probation will be limited to two courses (6 credit hours) in the first term of enrollment and must receive grades of B (3.0) or above in these first two courses to remain in the program. A student who is admitted on probation and falls into probation again in a future term is subject to dismissal from the program.
ELP and other language-skills courses. Excellent communication skills, including proficiencies in spoken and written English, are vital for success in this program, even for those who expect to work in other languages. International students who take the Roosevelt University English Language Program courses must be enrolled in ELP 111 COMPOSITION-BRIDGE LEVEL before beginning graduate courses.
Students seeking the MSIMC degree are required to complete 36 credit hours with a grade point average of B (3.0) or higher, including six core courses, five elective courses (including at least three principles electives), and a required capstone course.
Transfer credit. No more than 6 hours of transfer credit for approved graduate-level courses will be accepted from another institution. Students wishing to transfer such credit should submit transcripts of their previous graduate work to the department for university review and official posting to their Roosevelt transcript as soon as possible after they enroll at RU.
Six-year rule. All course work and other requirements for the degree must be completed within six years of the student’s admission to the program. Exceptions are granted only in unusual circumstances.
|Core Required Courses|
|IMC 401||BRAND MARKETING AND COMMUNICATIONS 1||3|
|IMC 409||METHODS OF IMC 1||3|
|IMC 440||MARKETING COMMUNICATIONS RESEARCH||3|
|IMC 446||BRAND PLANNING AND MESSAGE STRATEGY 1||3|
|IMC 452||IMC ETHICS AND SOCIETY||3|
|IMC 453||MULTICULTURAL MARKETING COMMUNICATION||3|
|IMC 480||IMC CAMPAIGN PLANNING||3|
|All MSIMC students will complete five electives, including three selected from the principle electives listed below:||9|
|PRINCIPLES OF IMC MEDIA PLANNING|
|PRINCIPLES OF ACCOUNT PLANNING|
|PRINCIPLES OF RELATIONSHIP MARKETING|
|PRINCIPLES OF SOCIAL MEDIA MARKETING|
|PRINCIPLES OF PUBLIC RELATIONS|
|PRINCIPLES OF INTERNET MCOM|
|Remaining General Electives|
|Select two of the folowing (or two more electives from the list above):||6|
|IMC CREATIVE CAMPAIGNS|
|INTERNATIONAL MARKETING CULTURES|
|LEADING EDGE OF MARKETING COMMUNICATION|
|INTERNATIONAL IMC STUDY EXP|
|Work Experience Elective (optional)|
|MSIMC students may complete a professional internship in an IMC field to round out their studies. One for-credit internship (IMC 499, 3 credit hours) is allowed as an elective in the 36-hour degree.|
|Total Credit Hours||36|
A grade of B- or higher is required to continue in the program. Any student earning a C+ grade or lower is subject to dismissal from the program. Any student approved to retake one of these courses must retake the course in the next semester it is offered.
Any student who is taking but has not completed an internship, practicum, or other final project must maintain continued registration during fall and spring semesters until completion of the project by registering for the appropriate zero-credit course (course number followed by “Y“). Students who have not maintained continuous registration for internship, practicum, or other final project will be required to register for all intervening fall and spring semesters prior to graduation.